THE CURTAIN OF GOODWILL

walking in shade

red ants form a line

open for business

___

What is your brand? Or let me ask this another way. What is your reputation?

The noren is a traditional fabric dividers hung between entrances, walls, or windows to protect homes and businesses from the changing climate & symbolizes a company's value.

Often seen as welcome signs in front of restaurants, my perspective on these cotton curtains has shifted towards the word's literal definition.

Reputation. Everyone has one. Our identity or core in many ways is shown from the actions we do or don't take. How other's perceive this forms an image of our character.

As hanging a noren signifies opening for business, we all should be conscious of how our reputation but moreover our actions impact friends, family and others. Only then will we see patrons flok to your storefront to learn and appreciate your story.

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